Ordered to Pay $61 Million to Louis Vuitton
LVMH Moet Hennessy Louis Vuitton, whose brands include Louis Vuitton, Givenchy, Fendi, Emilio Pucci and Marc Jacobs, was awarded over $61 million dollars in their suite against EBay for the sale of counterfeit products on the auction site. Well, there were actually two different issues that came up during this incident. The first was that the court faulted the online company for "guilty negligence," for not doing enough to prevent fake goods from being sold on its site. The court also ruled that eBay was responsible for the "illicit sale" of perfumes from the LVMH empire, which can be sold only through the brands' "selective distribution networks." Now there are varying opinions as to the deeper meaning of this decision. Pierre Godet, an adviser to LVMH Chairman and CEO Bernard Arnault, said the decision was "an answer to a particularly serious question, on whether the Internet is a free-for-all for the most hateful, parasitic practices." However, eBay spokeswoman Sravanthi Agrawal said. “Today’s ruling is not about counterfeits. Today's ruling is about an attempt by LVMH to protect uncompetitive commercial practices at the expense of consumer choice and the livelihood of law-abiding sellers that eBay empowers every day."
So are we stopping the counterfeit parasites out there or are harming law-abiding every day citizens?



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