We’ve tried, but we just can’t take it anymore!

Burger King has decided to expand its business portfolio by offering a new men’s fragrance.  They are calling it “Flame”.  The fragrance is available at Ricky’s in New York as well as firemeetsdesire.com.  On firemeetsdesire.com, Burger King takes pains make satire of the "sexy is serious" stylings of other fragrance campaigns, offering this description of the scent against a chic black background: "The WHOPPER sandwich is America's favorite burger. FLAME by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat."

This is completely ridiculous.  I know what Burger King smells like I don’t really find it attractive.  Food as a fragrance isn’t good at all.  The idea is hilarious though. 

http://today.msnbc.msn.com/id/28284679/